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Crescent Cardboard Co.
Brand Identity
Crescent Cardboard Company, manufacturers of quality matboard for the framing and graphic arts industry, was looking to position themselves as a provider of quality foam board. They manufactured not only white, but black and colors as well. They needed a new brand identity to maximize exposure. We decided to use the letterforms themselves to illustrate "foam board". The logo is used in ads, print collateral, labels, and packaging.
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