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Crossway Books
"Peretti for Kids" ad
This ad promoted the popular "Cooper Kids" series by Frank Peretti, one of the most successful Christian authors with book sales in the multi-millions. We wanted to capture the "Indiana Jones" feel that the series imitated. We actually had live mice running around at the photo shoot, but the client ended up opting for the fake spider shot. Oh well. This ad won first place in its category as judged by the Christian publishing industry.
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